I created a KV for this campaign. As Client's theme is Ribbon, Brand is from Paris so I put Ribbons, Gift boxes and Eiffel tower in the KV. Pink & Black Color are the main colors from the guidelines.
One of the hardest things is to control the file size because the whole campaign is an online-webpage. I did the animation in after effects and exported as image sequence. To reduce the file size, some of the buttons & effects are SVG Lotties Files.
The Ribbon's animation is quite a challenge for me, I did some research on the ribbon movement to key and mask the movement as real as I think.
This is the preview image of the printing ribbons, I collaborated with programmer to adjust the alignment of the text in printing progress.
